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Journal : INAQUE: Journal of Industrial

KAJIAN MANAJEMEN RISIKO PROYEK EKSPLORASI DAN PELAYANAN AIR BERSIH Bakar, Abu; Yuniati, Yoanita; Rashif, Muhammad Zharfan
Inaque : Journal of Industrial and Quality Engineering Vol 8 No 1 (2020)
Publisher : Teknik Industri Unikom

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1056.707 KB) | DOI: 10.34010/iqe.v8i1.2753

Abstract

The exploration and service of clean water through deep ground water drilling projects is a high-risk job that may be required risk control, such as risk to: time, cost, and quality. Risk a project that did not managed well can impact the loss of profits from the project being worked on and the loss of the next project opportunity. A step the management of risks are identification variable and risk indicators projects up through a literature study and interviews with experts, variable and risk indicators analysis critical in projects up through field research, the determination of highest risk by testing statistics, and do response to any risk project. The results showed that the three indicators that had the highest risk from the Exploration and Water service clean water project through deep ground water drilling were: pilot hole process, undoing the reaming hole process, and the obstacles pipeline entry process. The results of the analysis of the three indicators are proposed to mitigate the risks that need to be done, such as soil texture at project site, need for equipment backup, and related equipment reliability, a warehouse officer is required when mobilization to be equipped with a checklist of equipment to ensure that equipment is actually the use of either the amount, type, or condition of the equipment.
ANALISIS BRAND EQUITY KARTU PERDANA SMARTFREN Yuniati, Yoanita; Kamilah, Dhiya; Bakar, Abu
Inaque : Journal of Industrial and Quality Engineering Vol 8 No 2 (2020)
Publisher : Teknik Industri Unikom

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1099.299 KB)

Abstract

Dalam kondisi pentingnya jaringan internet di masyarakat saat ini, jumlah pengguna kartu perdana Smartfren masih lebih rendah dibandingkan pesaing. Hasil survey Top Brand Award menunjukkan bahwa pada tahun 2019, Smartfren menempati urutan ke-4 dengan index 6%. Hal tersebut dapat menunjukkan bahwa Smartfren belum memiliki merek yang kuat, sehingga perlu dilakukan upaya peningkatan ekuitas merek (brand equity). Penelitian ditujukan menghasilkan rancangan usulan peningkatan brand equity kartu perdana Smartfren. Penyebaran kuesioner dilakukan terhadap 137 responden di Kota Bandung. Persentase tingkatan brand awareness Smartfren adalah 6% untuk tingkatan top of mind, 55% untuk tingkatan brand recall, 29% untuk brand recognition, dan 11% unaware of brand. Hasil perhitungan perceived quality menunjukkan nilai rata-rata kepuasan Smartfren sebesar 2,92 (skala 4) artinya kepuasan Smartfren belum sangat baik. Smartfren memiliki 6 asosiasi positif yang terbentuk dan 7 asosiasi tereliminasi. Tingkat brand loyality pengguna kartu perdana Smartfren berada pada price buyer. Usulan meliputi peningkatan penguatan asosiasi merk, menambah diskon, berpartisipasi dalam aktivitas menjadi sponsor kegiatan, memperbaiki kualitas jaringan dan kecepatan internet terkait luas jangkauan atau cakupan layanan Smartfren, serta ukuran kartu perdana.